Kickstarter Launch - $8,000+ Raised

Planned, launched, and managed a Kickstarter campaign that raised $8,102 from 112 backers- over 8× its original funding goal- turning a personal creative project into a community-supported product line.

Quick Stats

  • $8,102 raised

  • 810% of funding goal achieved

  • Original funding goal: $1,000

  • 112 campaign backers

  • 10/10 Kickstarter-exclusive rewards sold out

  • 250+ member Discord community

  • 350–440 votes per milestone poll

  • Accepted to FlippedNormals' curated CG marketplace

  • Successfully fulfilled physical and digital rewards

Project Overview

To expand my dragon sculpting project and fund future product development, I launched a Kickstarter campaign centred around collectible dragon models inspired by the Wings of Fire book series. The campaign combined digital rewards, physical products, and community participation, allowing supporters to directly influence the direction of future releases through milestone voting events.

Using my existing online audience and community, I developed the campaign strategy, created promotional materials, managed communications with backers, and coordinated fulfillment planning. The campaign successfully funded and helped establish a dedicated community that continued to follow the project long after the campaign concluded.

Software Used

Zbrush

Photoshop

Blender

Lychee Slicer

Final Cut Pro

My Roles

  • Developed the Kickstarter campaign strategy

  • Designed and built the Kickstarter page

  • Created campaign graphics and promotional materials

  • Produced product renders and reward visuals

  • Marketed the campaign through YouTube and social media

  • Managed campaign updates and supporter communications

  • Answered community questions throughout the campaign

  • Organized milestone voting events for future product development

  • Managed the project Discord community

  • Planned reward fulfillment and production logistics

Process

Product Development

Before launching the campaign, I developed a collection of dragon models and reward concepts that could be offered as both physical collectibles and digital files. The campaign was built around transforming these designs into products that could be manufactured and delivered to supporters.

The first 3 dragon tribes before launch; the Mudwing, Seawing, and Rainwing

Painting the Queen Glory prototype for the kickstarter backer exclusive reward

Campaign Creation

I designed and built the Kickstarter campaign page, developed reward tiers, created promotional graphics, and prepared the presentation materials used to communicate the project's goals and offerings to potential backers.

Kickstarter page screenshots

Stretch goals